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P&G signs multi-year deal with league and all 32 teams.
April 26, 2012
By: TOM BRANNA
Editor
Procter and Gamble’s Tide and the National Football League have forged a multi-year sponsorship beginning with the 2012 NFL season. Tide is also now a sponsor of the league and all 32 NFL teams, affirming the brand as the “Official Laundry Detergent of the NFL.” Tide’s NFL sponsorship is part of Procter and Gamble’s national sponsorship of the league. Products across Tide’s portfolio will be sporting specialty NFL packaging prior to the start of the NFL season as part of a fully-integr...
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